There is a visible increase in the custom sector thus it is only expected that collaborations are bound to happen. When something is hyped up, it is normal for everyone wanting to jump on the bandwagon. This is the best way for brands to create a campaign that will increase their visibility with their current clients and recommend their brand to new customers. They are trying to convey the idea that by wearing something that is trendy and mainstream, they will be able to receive approval and compliments. This is the same campaign followed by Moto Guzzi dealer in order to attract new customer base in trying their products.
Collaborations may be a very common thing nowadays but when it comes to motorcycles, many are willing to forgive the measure. This is what recently happened between Vanguard clothing, a brand from The Netherlands as they decided to create decent bikes to be utilized in their campaigns. They did not settle with fancy stickers but rather created their own.
The V8 Racer which followed the Moto Guzzi California with 1400 cc capacity was utilized back in the 1955 until the 1957 in the company’s campaigns. The sketch was made by Ganet Design and the design came to life through a custom shop in The Netherlands called Numbnuts Motorcycles. Guzzi V7 is currently celebrating its 50th year in the market thus Vanguard decided to create a riding jean. For this project, they hired the talent of behind GanetDesign which is none other than Ulfert Janssen to make a design for the bike.
For this project, Wrench Kings was given the honour to bring it to life and they were able to create the beautiful bike out of the collaboration. The blue denim and the colour palette of the bike were able to complement well which is evident in the resulting product. The Wrench Kings was also from The Netherlands and it is known to be comprised of skilled craftsmen.
Stock motor was used along with a single filter from K&N and the exhaust is stainless steel which serves a 2 in 2 purpose. The customized version will not be available in Moto Guzzi dealer but it will encourage clients to try the motorbikes from the brand.