There are some people who have trouble sleeping and having a good night’s sleep seems impossible. There are many ways they can try such as altering their sleep cycle, prescription drugs or melatonin. Some times as simple as the bed sheet can make a difference. Too often, people settle with cheap bed sheets set that do not help with their sleeping problem. This is why Brook linen introduced their line of bed products.
Brook linen is a startup company that ventured into producing bed sheets which are not only high quality but very affordable as well. The company was established in 2014 and recognized as the first company to offer triple-A quality bed sheets. Their business model follows direct selling to consumers.
Majority of companies selling bed sheets are showing off the thread counts but it is actually a marketing ploy. The main difference with Brooklinen is the comfort it provides and the material used is a big factor. Brooklinen uses long-staple cotton while many companies employ short-staple cotton simply because it is cheaper.
The fibre of short-staple cotton is more likely to come out of the weave which results to uncomfortable and scratchy sheets. Long-staple cotton, on the other hand, have long fibres that stay intact in the weave thus the resulting fabric is soft and smooth as silk.
Some manufacturer uses poor quality threads in large quantities in order to create stronger fabric. While the fabric is stronger this way, it makes the sheet heavier and the texture becomes coarse. It will never give you the light and airy feeling that you are looking for in sheets with multi-ply. Brooklinen is known to make sheets with single-ply yarn only because the result is lighter and softer.
For consumers, they have been programmed to think that bed sheets with higher thread counts are the best. This is a misconception because it has been proven as a marketing ploy by bed sheet manufacturers. It does not mean that the cost is a determining factor too because cheap bed sheets set can be better than expensive brands in terms of quality.